Where do we begin? This year has been one of refocusing for BlackBerry's parent company, Research in Motion. We've heard that word a lot from Canadian handset maker over the past few months. We heard it when RIM announced its Q4 earnings in March and we learned that revenue for the company was down 11% and that total BlackBerry shipments dropped 21%. We heard it when RIM co-founders Jim Balsillie and Mike Lazaridis resigned amidst investor pressure for a change in the beleaguered company's leadership. We heard it again when a parade of board members and executives including the company's global sales head and chief legal officer. And we heard it once more when plans came out of RIM making 5,000 layoffs worldwide in an attempt to cut costs.
It's clear 2012 won't be a banner year for RIM. The company has been courted by the likes of Microsoft looking to secure more smartphone marketshare. Despite that, the company, now under the steer of CEO Thorsten Heins, is working on turning the company around and, you guessed it, refocusing the company's goals. There's been talk of leveraging its strength in the enterprise space once the highly anticipated BlackBerry 10 phone ships, as a way to bolster the financials. Heins wants to guide the company back on track. He proposed focusing on a "smaller number of devices in the market at any given time," and cutting unnecessary costs. Luckily, the company has pillowy $2.2 billion in cash reserves to ride out what will undoubtedly be a cold winter.