Artsy with out going overboard Nintendo's commercial for the Gameboy Advance 4 first made you wonder where they were going with army of kids floating through the air and running through underground tunnels. It all came together once we saw the the owner of the video games store turn around to an army of "Marios." So many of us ran to find and download Mayumi Kojima's "Hatsukoi," she could've gone platinum just from that commercial alone.