Is there a franchise in the world that isn't susceptible to the charms (and financial viability) of the LEGO brand?

Star Wars, Indiana JonesHarry Potter, and Batman could all be overshadowed by the next game in the series: Lego The Lord of the Rings.

That ring looks like more of a dinner plate, by the way, but other than that this looks fucking epic. Watch out for more at E3 and let us know what you think in the comments or on Twitter.