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What better way to highlight the durability of your product than to shoot it up with bullets? Clearplex clearly pondered this before creating the ad above for its iPhone and Macbook Pro screen protectors, as a ridiculously accurate elderly woman—standing over her walker—fires away at the devices to show the damage done with and without Clearplex’s protection. In between spitting out her dentures, of course.

It’s the golden age of absurdity in advertising and Clearplex hits it on the nose with this one.

[via Gizmodo]