Rumors of an iCar have been floating around since the iMac first touched down. When news broke in March of Apple hiring automotive engineers, we thought the company was either working to better integrate its products into automobiles, or it wanted to build its own whip. Apple's VP of iOS Software Scott Forstall confirmed the latter at WWDC when he demoed Eyes Free, the new Siri in-car system that allows drivers to use their iPhone via voice commands. BMW, GM, Mercedes, Land Rover, Jaguar, Audi, Toyota, Chrysler and Honda are all on board.
But forget all that. Imagine if Apple really made its own car? If it adhered to the company's design principles, it wouldn't resemble anything on the road. Apple would rethink the car from the ground up. It would be more of an appliance that worked seamlessly with the full-range of Apple products and services.