“We're a category that doesn't exist in the States yet. I'm fighting against the four sisters: vodka, gin, rum, and tequila. What is vodka? The definition is tasteless, odorless, colorless. What are you even drinking? Something from grain, rye, potatoes. In other words, vegetables. Gin, the alcohol without the botanicals? Same. Rum is from cane, another vegetable. You have to cook it down, make a molasses, turn it into rum. Tequila is a cactus you have to cook to turn the starch into sugar. Pisco is made from fruit. The only one made from fruit.