In order to motivate folks to clean up after their dogs, Mexican ISP Terra has installed free wireless networks in ten of Mexico City’s public parks that activate upon dog owners dropping off feces into designated deposit bins. The heavier the “release,” the more minutes of free Wi-Fi for the entire park. So... it might be cheating, but if you’re behind on your Internet bill, you can make a personal “contribution” to score some free Wi-Fi.

The service, appropriately titled “Poo Wi-Fi,” is utterly genius. Credit goes to ad agency DDB Mexico for dreaming up the whole concept, and executing the hilarious ad above.

[via Gizmag]