Facebook's Latest Purchase: Glancee

Zuckerberg picks up another app.

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Complex Original

Image via Complex Original

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With its IPO dating drawing closer, Zuck & Co. have thrown down cash to acquire another app: Glancee. The mobile app was a passive location tool that connected users with people who shared similar interests and were in the same location or in close proximity with one another. Think a more people-focused Foursquare. Glancee, which used Facebook as a login, has been shut down and the company's full-time employees will join the Facebook staff. We're guessing Facebook will integrate Glancee's technology into its own in an effort to bolster its own mobile location offerings.

In a statement, Facebook said of the acquisition:

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On its website, Glancee posted the following message to its three thousand daily users (also seen above):

"We started Glancee in 2010 with the goal of bringing together the best of your physical and digital worlds. We wanted to make it easy to discover the hidden connections around you, and to meet interesting people. Since then Glancee has connected thousands of people, empowering serendipity and pioneering social discovery.

[via Tech Crunch]

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