"In the U.S., vodka is thought of as being without distinctive taste, aroma, or character. Which is very far away from the realities of vodkas that come from the birthplace of the spirit: Poland. Think about the bread that you might have in the morning for your toast, say at a bad diner, that plain white bread—that represents, stereotypically, the Western approach to distilling vodka. You use a light, flavorless raw material that you don't get much out of. It's the opposite in Europe."