The brave can go it alone but so will the foolish.  Enlist the aid of a fellow gamer and hunt the fallen one to the ends of the world. Being able to go against the forces of darkness with a friend adds more playability and makes us call, email or text our crew to see whose got time to join in. The multiplayer angle also allows for PvP gaming which lets players battle it out on various maps. The social connection that multiplayer can create sparks the urge to connect with like minds all the time – further feeding the Diablo 3 addiction.