Remember all those snarky hipsters who were positively DISGUSTED by the fact that Instagram expanded to Android? Well guess which hip company's Senior Vice President of Marketing was among them?

Phil Schiller— whom you'll remember as the non-chief Apple exec who talks most at the company's keynotes— recently quit the growing photo-sharing service and has confirmed that its move to Android was to blame. 9to5 Mac has messages from Schiller, via both Twitter DM and email, explaining his decision.

"It 'jumped the shark' when it went to Android," Schiller said in a DM from his @pschiller account, presumably while sipping a $5 chai latte.

Later, a reader got Schiller to elaborate on his position via email. His argument can be safely summed up as "It was cool before it went mainstream."

"Instagram is a great app and community. That hasn't changed. But one of the things I really liked about Instagram is that it was a small community of early adopters sharing their photographs," Schiller said, before carefully adjusting his vaguely Native American scarf. "Now that it has grow [sic] much larger the signal to noise ratio is different. That isn't necessarily good or bad, it's just not what I originally had fun with."

Then he hopped on his fixie and rode off into the night. 

[via 9to5 Mac]


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