Not content to let Facebook corner the market on third-party social comment plugins, or pretty much anything else, for that matter, Google will reportedly launch a new comment system of its own. The search giant is building a system that will integrate with its Google+ platform, The Next Web reports.

Third party commenting applications like Disqus and Facebook's, which launched last year, take the burden off websites that want to allow comments without spending a lot of resources regulating them.

Like Facebook's effort, the Google+ comments system will seek to tie commenter's to their identity on the social network, thereby curbing anonymous hate speech and trolling.

[via The Next Web]