Following the lead of British house Burberry in September, Tommy Hilfiger is among the biggest names unveiling its Fall 2012 collections via Twitter this week, along with the likes of Diane von Furstenberg and Rebecca Minkoff.

With Hilfiger looking to promote its mens shoe line, Twitter followers will be able to see images of the collection at 5:30PM ET on Friday. Retweeting images with hashtag #TommyRunwayShoes could even win a lucky follower a pair. Facebook will also livestream the full show, as well.

DvF and Minkofff will also livestream their shows, with the former teaming up with iPhone video app Viddy to release videos of its line on Facebook. The latter will livestream on YouTube, but debut its full collection on Twitter 30 minutes before its Friday show.

[via Mashable