WORST: Volkswagen’s “The Dog Strikes Back”

At first, Volkswagen’s big Super Bowl commercial had us in good spirits. The foolproof formula was in check: Get a dog, have it do uncharacteristic actions (in this case, work out and lose doggy fat in order to chase down a Volkswagen car), and make animal lovers of all kinds stand up and cheer. But then, for no good reason other than to give George Lucas even more Star Wars money, a twist involving Darth Vader kicks in and totally ruins all of the poor canine’s hard work.

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