3. Kris Jenner for Zestra Arousal Lube

When: 2012
Kris Jenner is giving a whole new meaning to “keeping up with the Kardashians.” Mrs. Bruce Jenner, the 56-year-old mother to both an infamous sex tape star and a former radio show host who’d often give sex toy tips, decided to add her own two cents about the art of coitus. On her reason for endorsing the product, Jenner stated, “I tried Zestra. It really works, and it's so easy to use, so great sex is effortless.” No, this wasn’t another Kristen Wiig-powered SNL gag.