9. O. J. Simpson for Hertz Rent-A-Car

When: 1975
Before Simpson became infamous for double homicide, the star running back's commercials for Hertz were quickly making him known to even non-sports fans. Hertz ended its contract as soon as allegations of his domestic abuse sprang up. Unfortunately for the brand, it couldn’t escape its ties to jokes like “What drove O. J. to crime? A Hertz Rent-A-Car!”