6. Tyler Florence
Estimated Worth: $50 Million
He looks like Bobby Flay, but he's missing the attitude. He has a popular show on the Food Network, Tyler's Ultimate, an endorsement deal with Got Milk?, four restaurants, three kitchen supply shops, wine, cutlery and cookware, a baby food line, and a cooking app with iTunes. Honestly, he just looks like a nice guy. We can even forgive him for his partnership with Applebee's—everyone's gotta eat.