If you're trying bourbon for the first time, you should...

"Some people enjoy sipping the liquor neat, but if you’re just starting to play with bourbon, cut it. If you taste it and make a face, it’s too strong. You need to cut it to a strength that’s pleasing to your palate. You can cut it with water, a couple rocks, anything to open it up and make it more pleasing to you.

"Bourbon is an acquired taste; you need to learn to enjoy it. Cutting it, or having it in a cocktail, helps to do that."