It's no fun to expect a certain thing and get something else entirely, especially when it comes to video games – expensive, hotly anticipated video games.

Sometimes trailers and commercials lead our minds in one direction, whether it's an intentional move to keep secrets at bay, or a deliberate attempt to sell us on something that's better than what we're actually buying. It's not always a bad thing, but those memories tend to stick around.

Here are 10 of the most iconic and memorable misleading game trailers and commercials, which spin half-truths and outright lies at a startlingly impressive rate.