There's a new Fat Tony in town: Tony the Tiger.

Artist Ron English, of "POPaganda" fame, has taken aim at sugary cereals with the release of a limited-edition Fat Tony the Tiger figure. His campaign began in October, when he started a guerrilla campaign including cereal boxes with the wording and familiar characters changed like you see above, a super market Banksy.

Kids didn't notice, but maybe they will when the toy is available in stores. Fat Tony looks like he misses those grrrreat days when he was slim.

[via Gothamist]

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