There's a new Fat Tony in town: Tony the Tiger.
Artist Ron English, of "POPaganda" fame, has taken aim at sugary cereals with the release of a limited-edition Fat Tony the Tiger figure. His campaign began in October, when he started a guerrilla campaign including cereal boxes with the wording and familiar characters changed like you see above, a super market Banksy.
Kids didn't notice, but maybe they will when the toy is available in stores. Fat Tony looks like he misses those grrrreat days when he was slim.