Jermaine Dupri

Startup(s): GLOBAL 14

Launched in 2011 in conjunction with Crown Royal, GLOBAL 14 is an online destination for the So So Def founder to share his lifestyle with the world. But it's more than just a blog for the platinum producer; at least he hopes it is. JD sees GLOBAL 14 as a social network different from the many that already populate the Net. GLOBAL 14 users—or "Lifers", as JD calls 'em—can create their own groups and forums for specific topics. Can JD compete with the big dogs? Not a chance.In November of last year the site had only 28,000 lifers. Let's see what happens in 2012.