4. Diddy's Cîroc
OK, technically Cîroc existed before Diddy, but these days you'd never know it. Puff deserves every cent he makes from those assuredly large spokesman checks. He reupholstered the delicious vodka into a nighttime, club scene must-have and pushed it to three new flavors (which he bragged about it in a bubble bath). Just don't drink the competition in his presence or shit will get real.