Diddy unveiled his latest ad for Ciroc vodka, which is an unabashed ode to Frank Sinatra.
The commercial, titled "art of celebration", features Diddy with his modern day rat pack (not to be confused with The Hangover's "wolf pack"), which includes Frank Vincent (GoodFellas, Casino) Aaron Paul (Breaking Bad), Jesse Williams (Grey’s Anatomy), Chad Michael Murray (One Tree Hill) and Michael K. Williams (Boardwalk Empire) galavanting around a Las Vegas casino set to Sinatra's classic jam "Luck Be a Lady". Dania Ramirez (Entourage) also makes an appearance, leading a gang of glittering ladies around the casino.
Diddy dished on the vintage-inspired ad, which was directed by Anthony Mandler, who has had his hand in making videos for everyone from Rihanna to Jay-Z. "Frank Sinatra made some of the most iconic records of our time. It is truly an honor to use his music again for this campaign,” said Diddy. “The Rat Pack defined the art of celebrating in style. I cannot imagine a Spirit more suitable for commemorating life with family and friends than Ciroc; a brand that has become synonymous with celebratory occasions.”
Regardless of what your drinking this holiday, let's all take a cue from Diddy and Sinatra and "keep the party polite." Now that's advice we can endorse!