Following in the long American tradition of exploiting people's phobias for entertainment, comes a recent episode of UK television show This Morning.

The show enlisted the help of well known life coaches The Speakman's to help a British woman overcome her unique fear of holiday cheer—specifically a phobia of snowmen.

Ordinarily, we'd find her terrified, tearful reaction to a felt snowman impressively ridiculous, but after seeing a grown man cry at the sight of a puppy, we're practically immune to this kind of stuff.

[via Huff Post]