Verizon CEO Lowell McAdam has hinted at finally giving consumers the option of shared data plans, telling the UBS Global Media and Communications Conference, “I think in 2012 we will see it. Getting to one bill and getting to account-level pricing is our goal.”
Shared minutes plans has long been a norm, giving families the cost-effective option of adding lines to existing plans at a flat rate. However, with the shifting emphasis towards texting, web browsing, and apps over the years, families have been stuck with having to pay individual data rates per person. And with carriers instituting data caps, users especially haven’t been able to get the most bang for their buck.