The second most iconic of all of Apple's marketing campaigns was the company's "Think Different" ads and commercials. Featuring a number of historical dignitaries including Jim Henson, Gandhi, and Miles Davis, the commercial sought to cement Apple's rebel-like attitude by signifying that those who decided to use their products were similar to history's groundbreakers. Reaching? Yes, very much so. But it worked like a charm. The tagline became synonymous with Apple and was used until 2002.