Though they began to lose their luster a few years into the campaign, Apple's "I'm a Mac" commercials, which featured Justin Long as a Mac and John Hodgeman as a PC, were seen as fresh and innovative when first released in 2006. Donning the usual Apple aesthetic of, it pit the cool, younger Steve Jobs-looking Mac character against the befuddled, older PC. The company produced a number of the commercials some featuring celebrities like Brady's baby mother Gisele Bundchen.