The best tech commercial of all-time only aired on television twice. Once in December of 1983 so it could be in consideration for next year's awards, and in January of 1984 during the Super Bowl. Directed by Ridley Scott and conceived by the folks at Chiat/Day, the commercial carried an unheard-of price tag of $900,000. When Apple's board refused to pay for airtime to run the controversial ad, Steve Jobs and then Apple CEO John Sculley decided to purchase one and a half minutes of air time during the "most-watched television program in America." The result was an ad that announced the coming of the commercial that would change everything, one that is now considered the greatest commercial ever made.