12. Kanye West

In the later part of the decade in the Complex world of hype, fashion, product design, and music, there hasn't been a bigger trendsetter/walking product placement than Mr. Kanye West. Not only does he set trends (shutter shades, LV scarfs around the neck, etc., etc.) he was the first rapper to get his own Nike silo. Oh yeah, then he followed that up a month later with a multi-sneaker collection with Louis Vuitton that sold out before it hit shelves.

YOU AUGHTA KNOW:
Kanye's Pastelle Clothing line was supposed to launch this year, but it was recently announced that it will never see the light of day.