Vans was a surf and skate brand that saw solid numbers rolling in as the 2000s hit. It held true to its roots, and as sneaker culture headed its way, the California company responded with creative prints and intelligent collaborations, making it a real alternative to the Nike-dominated sneaker world. Vans holds it down in skate, surf, snow, and music, hosting a variety of events (Triple Crown, Warped Tour) and sponsoring key bands and athletes. In 2004 Vans was acquired by VF corp. (the company who also owns North Face, Jansport and Reef), and hasn't looked back since.
YOU AUGHTA KNOW:
This past year, Vans dropped a coffee table book that highlighted the history of the brand and the major highlights of the company since it was created in 1966.