28. Rockstar Games

Video games are for kids! Who'd want to play something called Max Payne, or Bully, or Midnight Club, or Grand Theft Auto? No one but KIDS, that's who. What's that, you say? Those titles sold millions and millions of copies to grown-ass people, making Rockstar pivotal in console gaming's elevation to the canon of mainstream American entertainment? Well, I'll be damned!

Rockstar was to be the publisher of Halo until Microsoft bought developer Bungie and made the game an in-house project.