98. Mitchell & Ness
Create a loyal consumer base by making quality product, and your brand becomes trend-proof. Yeah, Mitchell & Ness got really hot really quick when rappers suddenly became obsessed with its $350 throwback jerseys, and we all know how that ended, but M&N hasn't been around since 1904 for nothing. It survived fickle trends because hardcore sports fans will always appreciate faithful recreations of old-school jerseys, regardless of a Jigga co-sign.
YOU AUGHTA KNOW:
M&N's revenue rocketed from $2.2 million in 1999 to $55 million in 2004. After sales flagged, adidas acquired the company in 2007.