66. J. Crew

Recession or not, there is always a market for reasonably priced wardrobe staples- no one's too cool for a sweater. The brand brought on a solid design team and reinvented the brand in time for people with no money to spend all of it on khakis. Good materials, good craftsmanship, good idea. Crew love for real.

2008 saw a rare misstep as the company introduced its Crewmutts line for your sister dogs. The line was discontinued earlier this year.