67. Serato

When Serato first released Scratch Live in 2004, the vinyl emulation software was met with more skepticism than German hip hop.The New Zealand-based company joined the Rane Corporation to get the product to the hands of the right artists (Jazzy Jef, Afrika Bambaataa, ?estlove, AM), and a few years later, even the staunchest of the vinyl junkies had converted. Serato put out a game-changing product and did a great job marketing it, and turned its brand mark and name into the benchmark within the category.

Serato has written hidden "Easter Eggs" to most versions of Scratch Live. One of them is a stripped-down version of the game Pong.