Many fledgling lines got lost in the cool-guy clusterfuck of the early Aughts, and many more pulled the plug in the throes of the recession. Not only did Lrg stay alive, but it flourished by staying credible to its core consumers. Launched in '99, Lrg can pretty much claim the title of streetwear brand of the decade. Remember, 'Ye was the Lrg Don before he got Louie V money.
YOU AUGHTA KNOW:
The company was started in January 1999 with $200K of investment money; it made its first profit in 2002.