76. Maison Martin Margiela

Margiela is a respected fashion house, known for deconstructed garments, creative tagging and subtle logotyping. It has come to represent the pinnacle in luxury fashion in the second half of the aughts. The best part of the label though, and the reason it makes our list, is the never-ending name checks in 2008-9. People who have no idea what Margiela is, now know what Margiela is.

Throughout his career, Martin Margiela has maintained an extremely low profile. He has never had his picture taken and remains backstage after his shows. It was announced last month that he no longer designs the collection, and that in fact, has not designed the collection himself for some time now. Talk about the power of keeping a low profile...

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