2. Apple

With Steve Jobs back at the helm of the company he started in 1976, Apple started the decade off with the cornerstones of the newly focused business in place: The Apple Retail Store, the iMac, the iPod and Mac OS X. Those, along with wildly creative ads and the best designed computers ever, helped Apple double its market share and raise their products to fashion accessory level.

YOU AUGHTA KNOW:
When Steve Jobs returned to Apple in 1997, he chose to make his salary $1.