Worked On: Activision’s Evil Empire
Reason for Bitching: His wallet is too full and it makes his butt hurt
Bitchiest Line: You know if it was left to me, I would raise the prices even further
It seems like the entire gaming world hates Bobby Kotick, and with good reason.
He’s an egotistical, power-crazed maniac who seems to do everything in his power to crush the fun out of video games. In fact, he’s even admitted it was his mission statement, “The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games… We are very good at keeping people focused on the deep depression.”
To be fair to the guy, he doesn’t often take too many pot shots at individual folks but his overall comments and attitude towards the industry make him one of the biggest bitches in the industry.