German lingerie pusher Blush came up with a pretty aggressive marketing plan: grab attention by having a leggy model mob through Paris on a cold winter day, dressed in nothing but pink lingerie. It doesn't look like it was freezing, but there are two pretty good indicators of how just how cold it was. You can't miss 'em.
Anyway, the "Pardon, Paris!" campaign drew more than its fare share of stares, which ranged from "I'm so appalled" to "I'll eat you alive." In other words, this little stunt worked.