We've written about high tech toilets before, but this takes the urinal cake. UK-based Captive Media has developed a urinal with a built-in videogame that you control with your urine stream.

The urinal features a 12-inch display on top that plays ads on a loop (you may have already seen these in public restrooms), but once a person approaches, a sensor triggers one of a few games. Sensors in the urinal itself respond to liquid streams and can move a character in the game (a ski slalom, for instance) left or right. The developers say playing the game not only engages male customers, but teaches them to have better aim, thereby reducing clean-up costs.

It's science, people.

[via Vulture]