Soon, Marvel Comics, the legendary publisher behind X-Men and Spiderman, will begin making comics available for download via its mobile app on the same day as they hit stores in print. This overturns a long-held policy that prioritized print releases, leaving digital subscribers waiting weeks or even months to get their hands on new titles.
Gizmodo, who broke the story, says that Marvel is making the move in response to old rival DC Comics, which announced a similar "day-and-date" plan for digital and print releases recently. But unlike DC, the house Stan Lee built will be rolling out simultaneous digital releases on a staggered basis to coincide with planned story arcs. All the publishers new releases will get day and date digital treatment by March 2012.