Researchers in Madrid have created a computer system allowing for custom customer service, wherein through elements of a user’s speech such as tone and speed, a computer can gauge human emotion. Therefore, the computer can act responsively to defuse heightening situations.

In other words, soon, your bitching at an automated customer service rep might actually get you somewhere—though you might not necessarily win the argument.

Peep the video courtesy of Mashable for more details.

[via Mashable]