6. Pastry Maker's Jokes Ain't Sweet
Date: July 6, 2011
Tweet: “Who’s #notguilty about eating all the tasty treats they want?!”
Description: This is similar to Kenneth Cole’s Twitter fail earlier this year, when he used the trending topic about uprise in Egypt to promote his new spring line of clothing. Except that this time around, it seemed like an honest mistake. The person behind the profile of Entanmann’s, a company that makes baked goods, inadvertently used the trending topic of the Casey Anthony trial verdict to show the guilty pleasures of junk food. An apology followed.