After announcing that he left Sony to join a flooring company, fake vice president, Kevin Butler, is back in action doing what he does best: championing hardcore gaming.  The new “Long Live Play” promotion seems to be replacing the “It Only Does Everything” campaign that has been running strong for several years.  This particular video seems to do little more than kick off the ad campaign and reiterate that the PlayStation’s price has been reduced to $249.  Regardless, we love us some Kevin Butler ads and we look forward to seeing what they come up with. 

[via 1UP]