WHERE: newbalance.com/lifestyle
WHEN: Ongoing since July 17, 2011

Really proud to be a part of New Balance's efforts to penetrate the lifestyle marketplace. I've rocked NB shoes for years, but always felt they were curiously absent from the pool of brands that make it their intention to be seen as stylish, as well as functional. Here is one of their three initial efforts to get into lifestyle marketing featuring myself, DJ Don Cannon, and DJ Mars. Salute DJ Mars and New Balance for allowing your man to shine his light for the world to see.