In another attempt to get new readers hooked on comics, the folks at Marvel are ushering out a line of original graphic novels under a new initiative called Season One. These books will recount the famous origin stories of characters such as Daredevil, Spider-Man, Fantastic Four, and X-Men, with the target audience being fans of the movies who haven’t yet crossed over into reading the comics.

These books will follow a similar format to last year’s Superman: Earth One over at DC that lit up the New York Times sales chart. Senior vice president of publishing sales David Gabriel described them as “jumping on points for the Marvel Universe” at the Comic-Con panel, according to Newsarama.

Marvel has tried to recruit new readers over the years with the Ultimate Universe and the Point-One issues, but releasing a full story in one long form graphic novel, as opposed to single issues over the span of six months, is a much more enticing selling point for casual fans. The company already tried this technique once in the '80s when it released X-Men: God Loves, Man Kills and that book is still considered a classic today. Color us intrigued.