When word broke last week that Hulu was considering selling itself to another company, speculation went wild as to where the popular TV streaming site might find a home. Yahoo! emerged as an early suitor, but then it seemed like both companies were still weighing all their options. Now, a new report in the LA Times says that Google and Microsoft have officially entered the fray.

Hulu's sale to Google would certainly shake things up, considering the inroads Google has already made into online video with YouTube and GoogleTV. Owning Hulu's licenses to premium content from the television networks and movie studios would be a dream come true for the company, which needs such programing to get consumers on board with its plans to move television to the web.

No one at the principal companies is talking on the record at the moment, but it seems all but certain that Hulu will sell itself to someone and soon.

[LA Times]