Obama Goes Web 2.0

Date: Jan. 25, 2011

In the era of YouTube and Netflix, TV has become overrated. Since his first televised speech back in 2009, Obama experienced a viewership decline of nearly 18 percent. So in an attempt to bank on the social media phenomena and draw more gawkers, the White House announced it would televise this year’s State of the Union Address as well as live-stream it using Web 2.0 technology. During the event, web users gained access to analytical charts and statistics, which referenced key points in the president’s speech. But that wasn’t the kick. Obama later in the week jumped on YouTube for a 45-minute Q&A session to answer predetermined questions chosen via fan-voting system, while other officials attended to users queries on the White House’s website forum, Facebook, and Twitter (under the hashtag #sotu). Nice.