His lawsuit game is no joke.
The most realistic theory is rooted in the almighty dollar: Abrams and his backers simply threaten writers, bloggers, actors, and overzealous studio luminaries with legal action if any of his projects’ secrets get out too early. This goes back to our earlier point about his seeming too nice, when we’re pretty sure that he and his immense Hollywood muscle would crush disrespectful underlings like the Cloverfield creature did to Manhattan; only, Abrams would do it with his legal team and stacked finances, not building-sized arms and an aggravated disposition that’d leave Godzilla shook.
If you think about it, Abrams’ incredible secret-keeping skills were first made clear in the summer of 2008, when the first, random Cloverfield teaser played before showings of Transformers. Prior to the opening day of Michael Bay’s robot smackdown, there’d been no word at all about Cloverfield on any blogs or in any trades. That would’ve been the perfect time for Abrams to show off his legal intimidation gifts.
How else do you think the look and identity of the film’s monster (pictured above) was kept unknown until the flick’s release, a feat that’s still mind-boggling in its execution? Kind of like how we still don’t know what Super 8’s beast looks like three days before its theatrical debut. In an age when all it takes is the click of a mouse to see what hotties like Blake Lively are packing underneath their lingerie, Abrams’ ability to keep info close to his chest is pretty astounding.