Earlier today, it was announced that Warner Bros. Home Entertainment Group has purchased the movie-ranking website Flixster and, consequently, Rotten Tomatoes for an undisclosed sum. Reports previously valued the business, which has more than 25 million unique visits worldwide a month, somewhere between $60-$90 million dollars.
Does anyone else find it kind of strange that a movie studio that would purchase a site that collects every critics' review from all over the world?
The move is part of a bid on Warner Bros. to engage digital distribution platforms. The company has already offered app editions of movies like Christopher Nolan's The Dark Knight, having also allowed audiences to stream movies directly through Facebook. The film conglomerate insists that Flixster and Rotten Tomatoes will continue to operate independently.
According to GigaOm, Flixster could become the centerpiece of Warner's attempt to capitalize on the new mobile application revolution. Their app is already easily used on many mobile platforms and could serve as "the ultimate destination for people to buy all digital movies, not just Warner Bros."
The question on our minds, though, is this: Will this move help the Bugs Bunny studio tackle the behemoth known as Netflix?
Speak your piece below.